SAS Partners were the pan India Consultant to a leading European Region and we have been supporting them in the promotion of outward investment consequently for the past six years. We have been instrumental in creating awareness on the investment opportunities by showcasing this region as a Gateway to the European markets, reaching out to diverse audiences, assisting promotion on social media, press, etc. enticing interested leads, organising one-to-one meetings with leads, organising trade shows across cities along with official representatives, continuously feeding relevant information to support decision making and hand holding the companies with right contacts for further setting up of their business.
A snapshot of our deliverables is highlighted below
Lead Generation
– Created database of more than 1,500 companies spread across different cities in India from target sectors
– Established strong association with more than 15 domestic chambers of commerce / sector association to connect with their member companies
Target Lead Sourcing
– Initiated regular email campaigns and also supported in preparation and circulation of marketing collaterals
– Organised over 20 road shows / seminars in different cities with an average participation in the range of 30 – 40 persons
Qualified Lead Profiling
– Supported around 10 delegation visits (including a senior delegation by the Princess of Federal State) to different cities on the invest and trade promotion missions and also organised high level meetings with larger business groups
– Undertook 32 visits to 13 major cities and organised more than 200 one-to-one business meetings with qualified leads
Prospective Lead Nurturing
– Facilitated repeated meetings and follow up discussions with prospective leads
– Hosted interested leads in their exploratory visit to the invest destination and supported in organising meetings in association with the stakeholders
Facilitating Investment
– Facilitated the investment plans of successful leads
– Follow up and support post investment expansions
